7.25.2007

thursday 07.26 - the divAmeter

the divAmeter returns this week with some surprising upsets. no graphic this week -- my computer is wack.

to recall the 07.05 divAmeter,

1. JHud
2. Ciara
3. Beyonce
4. Amy
5. Rihanna

This week, however, reveals some surprising upsets...



1. Beyonce - 75
Beyonce climbs back up to the top with a lukewarm 75 score this week. Even though she loses points for bustin her ass on stage, she recovered those easily by getting back up and letting the show go on. Her ongoing tour and svelter figure also push her back up on top.



2. J. Lo - 70
J. Lo surprises by bursting onto the divAmeter right behind Beyonce this week. Her promotion for her new film El Cantante is going strong, and even though her creepy hubby Marc Anthony is her co-star, she's been looking like fire at every event and every photo. That's how you reappear...



2. Rihanna - 70
Rihanna ties J.Lo for the second spot, coming back up from the boot to fifth last check. Those mag covers and her new video and records propel her to the second spot. Don't be surprised if she reclaims the top spot next divAmeter. She takes the point cut for overpromotion like it's NOTHING.


4. Amy Winehouse - 55
Amy holds at the fourth spot for the second time in a row. She fought off unflattering photos to hold this spot and is saved mostly by her album still selling like crazy and the fact that she's actually been showing up at her live shows recently...she DOES have a husband to support after all...



5. Ciara - 50
There's a three way tie for fifth place. Ciara bumps down to this mostly because her record seems to have stalled. She holds in the top five due to her album enduring only a tiny drop in sales (2%) last week.



5. Mariah - 50
Mariah proves that a true diva can never be held back long. She claws her way into the three-way tie with the benefit of a record posted on Vibe (see Tuesday's divadrops).



5. Mya - 50
Mya wouldn't be anywhere near this list at all save for a live performance (which I attended!) in NYC on Tuesday night. She did a nice set and the crowd was happy to see her back on stage...if only we could say the same thing about anticipating that album!

for those curious readers, please see the rigorous metric below:

a diva's life is demanding, and each week, we judge her on how she performs across a broad variety of life tasks. nothing goes unexamined.

Album release/impending album 10
Album released intl only -5
In the studio 10
Soundscan debut at #1 20
Soundscan debut at #2 15
Soundscan debut at under 100k -15
Soundscan fall out of top 10 after second week -15
Soundscan debut over 400k 40
Soundscan steady in top 10 30
Soundscan climbed 20
Soundscan dropped -15
Soundscan album still on - platinum plus 25
Playing live shows 20
Live performance on TV 15
Live performance on TV off key -10
Live performance on TV that killed 10
Appearance on Oprah 15
Drunk photos -20
Highly unflattering photos -15
DUI -15
Wedding 25
New A-list man 25
New man 20
New broke man -15
Breakup 10
Family drama -15
Married/attached longer than 3 mos. 10
Magazine promotion 10
Overpromotion -15
Filming movie and have acting talent 15
Filming movie w/o acting talent -15
Weight gain -15
Weight loss 20
Deathly weight loss -10
Won award (per award) 15
New business venture 15
Photos with wack people -25
Top 5 last week 10
Top 10 last week 5
New baby/Pregnancy announcement 15
Car accident -15
Heard saying something stupid -15
Reappearance after hiatus 20
Reappearance after hiatus w/o makeover -15
Special cases 15
Giving interviews on internet 15
Career devastating move -40
New fragrance 10
Magazine cover 10
Black Hair mag cover -5
Rehab for real substance abuse 15
Rehab for PR points -15
Good style makeover 15
Style makeover gone wrong -10
Catastrophic makeover -15
New record 15
New record that sucks -10
New video 15
New wack video -10



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